15 Ways to Increase Blog Traffic: Free and Paid

You’ve spent hours writing blog posts for your new blog, but you can’t seem to get any clicks. Luckily, you can do a few things to increase blog traffic.

15 Ways to Increase Blog Traffic: Free and Paid | Hannah Haefele

Not only will that help you grow your audience, but it can help you earn money from your blog. Read on to learn more about how to get more page views.

But first, this post contains affiliate links. Read my full disclosure policy to learn more.

1. Use SEO

One of the best ways to increase blog traffic is to use search engine optimization (SEO). SEO can take a while before it starts to work, so you won’t see results overnight.

However, it can help you get more page views in the long term. When you use SEO, you optimize your blog posts for search, and you can get clicks months or years after you publish a blog post.

And the more blog posts you publish using SEO, the more chances you’ll have to get website traffic. So if you publish twice a week for a year, for example, you’ll have 100 new blog posts that can get traffic.

2. Publish More Blog Posts

Speaking of publishing more blog posts, this is another great way to increase blog traffic. Then, you’ll be able to share more links and attract more visitors.

After all, not everyone will be interested in all of the blog posts you publish. And once the SEO starts to work, you can see your traffic start to skyrocket.

If your current publication schedule is once a week, try to publish twice a week. The more content on your website, the more likely you’ll start to get more readers to your blog.

3. Create Pin Graphics

Pinterest is one of the best places to promote your blog before SEO starts to take effect and even after that. But to share a blog post on the platform, you need to link it to a graphic or image.

I like creating graphics because I can add text that explains the topic of the post. When I write blog posts, I automatically create a blog graphic to go along with it.

But if you want to get even more views on Pinterest, you can create a few graphics for each blog post. Share the graphics to different Pinterest boards to help the blog post reach more users.

4. Share the Link on Facebook

I’ve also used Facebook to get traffic to my blog posts. You can do this in a few different ways, including posting the link on your personal profile and asking friends and family to click.

However, a more effective method is to join relevant Facebook groups. I’ve done this for one of my other blogs, and I’ll share a link in the group wall every few weeks.

Another way to use groups is to share your links in the comments. When people ask questions, you can look through your blog and see if you have a post that answers the question and include the link in your comment.

Finally, you can create a Facebook page for your blog. As you gain followers, you can publish links to new blog posts, and they’ll be able to read your content.

5. Connect Your Blog to Social Media

One of the more passive ways to increase blog traffic is to set up social media connections. If you use WordPress, you can do this with the Jetpack plugin.

I’ve done this on another one of my blogs, and I connected it to Facebook, Twitter, and LinkedIn. So whenever I publish a blog post from that blog, the link will automatically go up on my various social profiles.

The link will go up as soon as the post does, and you won’t have to worry about sharing the link yourself. You’ll still need to re-share the link after the fact, but it’s a good option if you’re busy when a blog post goes live.

6. Update Your Instagram Bio

If you’re active on Instagram, you may want to update the link in your bio. The easy option is to link to your blog page so that the first post to show up will change with each post.

You can also link to a specific blog post that you want to promote. Of course, your bio is one of a few places where you can actually link to something on Instagram.

Then, you can use your feed posts to direct people to your profile to read your latest article.

7. Add Instagram Stories

Another way to increase blog traffic with Instagram is to use the Stories feature. Outside of your bio, this is the only place where you can share links publicly.

What I’ve done is taken a screenshot of a blog post and then used that as the photo for a story slide. Then, you can add the link to the blog post with the link sticker and ask people to click to read more.

Now, if you want to get traffic this way, you may need to share more to your stories. That way, people will know you’re active there, and they’ll know to watch your stories regularly.

8. Send an Email

You may also want to start an email list for your blog. Then, you can start to send a newsletter either monthly, weekly, or whenever you publish a new blog post.

Include a link to your latest article, and use the body of the email to encourage people to click. You can also include a brief overview of the post to entice clicks.

Of course, you can also send emails to people in your personal life. However, when it’s for your blog, you really should start an official email list that people can join and unsubscribe from as they choose.

And you can keep from breaking any laws related to email marketing.

9. Repost on Medium

I’d also recommend joining Medium and using it to syndicate your blog content. Medium has a built-in audience, so your blog posts can get more views right off the bat.

Plus, it’s super easy to import your articles to Medium. You just copy and paste the link, and you can do a small amount of formatting to finalize it.

If you include internal links in your blog post, those links will also appear in the version on Medium, so you can get more traffic. And Medium has special SEO settings to keep you from getting penalized for sharing duplicate content.

10. Pitch Guest Posts

Another amazing way to increase blog traffic is to guest post on bigger blogs. In many cases, you can include a link back to your blog either in the post or your author bio.

These backlinks can also help improve your SEO. When you get links to your blog from websites with a high authority, Google knows to trust the sites they link to.

If you’re looking to get more organic traffic, writing a few guest posts may help. Unfortunately, you may have to pitch a lot of guest posts before getting accepted, but it’s still worth trying out.

11. Answer Questions on Quora

Quora is a platform where you can ask and answer questions. There are questions about almost anything you can think of, and people add more questions every day.

You can search through recent questions to find ones related to your blog niche. Look for topics that you have a blog post for, and include the link in your answer.

Now, don’t just answer with a blog post link. Add a bit of details to keep from looking spammy, and tell readers to click on your blog post to learn more.

12. Comment on Other Blogs

You can also try to increase blog traffic by leaving genuine comments on other blogs. A lot of blog comment sections let you include a website link.

If you do that, other people who read the comments may like what you have to say. Then, they’ll click on the blog post, and they may decide to read more of your stuff.

Like using Quora, I wouldn’t include just a link as a comment on a blog. But if you play your cards right, you can turn it into a decent traffic generator.

13. Turn Your Posts Into YouTube Videos

As much as I love writing, I have to admit that video content has become a pretty big thing. A lot of blog posts would make great videos, from list posts to tutorials.

When you publish a video, you can use the description box to link to the coordinating blog post. But as you film the video, make sure you mention there’s a blog post for people who’d prefer to read.

Then, viewers will know to look at the description and click on the link you include. And the nice thing about YouTube is that you can build a following, so you may get more clicks on each new blog post.

14. Do a Collaboration

This is more popular on YouTube, but it could work well on blogs. If you know another blogger in a similar niche and with about the same size of audience, you can collaborate.

For example, you could each write a blog post for the other’s website. Then, you can link back to your own blog on the collaboration post, which would make it like a normal guest post.

But collaborating can also help get you views from other sources. You and the other blogger can share the links on all of your standard social profiles, so the traffic can add up.

15. Invest in Paid Ads

I wouldn’t recommend this to beginners, but if you have a bit of a budget, you can pay for ads. You can use pay-per-click (PPC) ads to show up in search engines.

Another option is to run social media ads on Facebook or Instagram. Ads may help you reach people outside of your audience but who would like your content.

They can be a good way to get more traffic quickly. But unless you have all of the money in the world, it can also be unsustainable over the long term.

Increase Blog Traffic Today

You can increase blog traffic in a variety of ways, from Pinterest to guest posting to ads. Consider your niche and goals for your blog to decide which method is right.

Don’t be afraid to try out as many of these tactics as you want. Then, you’ll know which options work best for your blog.

Want to promote your blog on Instagram? Take the Instagram Marketing & Sales Academy to learn more!

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