Top 8 Digital Products That Sell: A Guide for Online Side Hustlers

The digital age has unlocked a new world of entrepreneurial opportunities. If you’re looking to make some extra cash online, start a side hustle creating digital products that sell. The best part? Once they’re created, the potential for passive income is virtually endless.

Here’s a list of the top eight digital products that people love to buy, along with insights on how to create and sell them effectively.

But first this post contains affiliate links. Read my full disclosure policy to learn more!

1. eBooks: The Classic Literature of the Digital World

With gadgets galore at our fingertips, eBooks show no sign of going out of style. They’re a fantastic introduction to digital selling because the costs to produce and distribute them are minimal.

Crafting Your eBook

  • Start with a clear topic that addresses a question or need your audience has.
  • Write in engaging, accessible language.
  • Design a compelling cover and interior layout.
  • Offer bonus content like checklists or resource guides.

Selling Strategy

  • Build an email list to announce your eBook’s launch.
  • Leverage platforms like Amazon Kindle and Kobo.
  • Offer promotions or bundle deals to incentivize sales.
  • Consider selling directly from your website.

2. Workbooks: The Interactive Learning Companion

Workbooks are a valuable interactive tool for customers who love to learn by doing. They’re particularly popular in the self-help and professional development niches.

Development Tips

  • Structure your workbook with clear sections and exercises.
  • Make it visually appealing to keep users engaged.
  • Test your exercises to ensure they provide real value.

Sales Approach

  • Offer a discounted package with additional resources.
  • Host webinars or workshops that use the workbook as a teaching aid.
  • Leverage online platforms like Etsy or Teachable.

3. Planners: The Organization Maven’s Dream

In our fast-paced lives, a well-designed digital planner can be a lifesaver. Customizability is key here, as users often have specific needs that a ‘one size fits all’ planner won’t address.

Designing Your Planner

  • Decide on the planner’s purpose (daily, weekly, monthly).
  • Include interactive elements like checkboxes or dropdown lists.
  • Allow for digital note-taking.
  • Ensure your planner is printer-friendly for those who prefer a hardcopy.
  • Consider leaving out the dates so that the planner is evergreen.

How to Sell

  • Highlight how your planner can improve productivity.
  • Offer free starter pages to encourage purchases.
  • Promote it as an environmentally friendly alternative to paper planners.

4. Printables: Art and Functionality Combined

Printables are versatile digital products. They range from wall art, calendars, and journals to party supplies and educational materials.

Creating Printables

  • Keep your designs simple and on-trend.
  • Ensure high-resolution files for quality printing.
  • Offer customization options if possible.

Marketing Your Printables

  • Display mockups of your printables in use.
  • Use SEO-optimized descriptions on your sales page.
  • Collaborate with influencers for wider reach.

5. Audio Files: A Voice That Sells

From guided meditations to educational podcasts, audio files are the perfect choice for those with a golden voice or a knack for audio editing.

Crafting Compelling Content

  • Strive for high audio quality.
  • Include transcripts for accessibility and SEO.
  • Ensure licensing agreements for any music or sound effects.

Distribution Tactics

  • Host your files on platforms like Gumroad or Soundcloud.
  • Bundle audio files with other digital products for added value.
  • Consider membership-style selling where users pay for regular access to new files.

6. Online Courses: The Epitome of E-Learning

Online courses are a booming industry and a top choice for those who want to share knowledge. They require a significant investment of time upfront but yield high returns.

Course Creation

  • Define clear learning objectives.
  • Use a mix of video, text, and quizzes for engagement.
  • Consider tech-savvy solutions like interactive whiteboards for real-time demos.

Marketing Your Course

  • Create a sales funnel with email nurturing sequences.
  • Host webinars as both lead magnets and course previews.
  • Encourage user-generated content to demonstrate your course’s effectiveness.

7. Stock Photos: The Visual Content Creator’s Go-To

In the age of social media and blogging, good imagery is non-negotiable. Selling stock photos allow you to monetize your photography skills without clients or commissions.

Stock Photo Strategies

  • Shoot images with a variety of uses in mind.
  • Avoid over-editing to maintain versatility.
  • Organize your photos with metadata for easy searching.

Selling Stock Photos

  • Set up an online portfolio through platforms like Shutterstock or Adobe Stock.
  • Offer subscription-style access to new photos each month.

8. Templates: The Backbone of Creative Work

Whether it’s a website, a PowerPoint presentation, or a resume, templates are the unsung heroes of the digital product world. They save time and can look incredibly professional.

Creating Template Packs

  • Ensure your templates are easy to customize and use.
  • Provide a variety of styles within each pack.
  • Keep an eye on trends and update your designs regularly.

Marketing Templates

  • Share before-and-after examples to showcase the value of your templates.
  • Demonstrate how they can streamline processes or improve branding.
  • Offer discounts for bulk purchases or multiple-use licenses.

Each of these digital products can be tailored to your skills, experience, and passions. The key to success is creating products that genuinely add value to your customers’ lives, and then marketing them strategically. With the right approach, your digital side hustle can grow into a profitable business that you’re proud to call your own.

Final Thoughts

There you have it: eight fantastic ideas for the best digital products to sell. Keep these ideas in mind when detailing your next offer.

Just make sure you follow the methods taught in Pocket Products to ensure your new digital product will fly off those digital shelves!

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