How to Niche Down on Instagram: Your Guide

Do you want to learn how to niche down on Instagram? If you’re annoyed with your account not growing, a lack of a niche might be your problem.

How to Niche Down on Instagram | Hannah Haefele

Luckily, niching down doesn’t have to be stressful. Read on to learn how you can choose a good niche for you.

But first, this post contains affiliate links. Check out my full disclosure policy to learn more.

Start With Your Business

If you already have a business or blog, use that to decide what niche to use on Instagram. Maybe your business is selling private music lessons, specifically on the piano.

The best niche for you to choose is piano or piano lessons. That allows you to use your Instagram account to promote the business you already have.

If you don’t already have a business, consider what overall business you want to start. Then, you can look into the best niches for your future business.

Decide Between a Personal or Business Brand

The next step is to determine whether you want to make your Instagram account using yourself as the brand. A personal brand is a great option for individual freelancers, content creators, and similar people.

But maybe you want to grow your business past your own self. In that case, you should come up with a good business name. I can’t make this decision for you, but I have done both.

On the one hand, it’s nice to use my own name to grow my content. However, if you think you may want to sell your business or IG account down the line, you won’t want to attach your name to it.

Think About Your Ideal Customer

The next step in how to niche down on Instagram is to come up with your ideal customer or follower. You can design an entire buyer persona, from their name and demographics to their interests.

If you don’t want to go that far, at least think of the basics. Using the piano lessons example, your ideal customer would most likely be parents of kids in your local area.

Knowing your ideal customer is also an alternative way to find your Instagram niche. Maybe you don’t want to focus your content on a single topic, like piano lessons.

You can instead tailor your content toward one type of person, such as a college student. Then, you’ll be able to talk about different topics that interest that one person (or type of person) in your audience.

Review Top-Performing Posts

If you already have an active Instagram account (assuming it’s a business or creator account), go into your analytics. Look at the content section and figure out which posts you’ve shared that get the most impressions and engagement.

Pay attention to any trends. For example, my main Instagram account is in the music niche, and a lot of its top posts have to do with sheet music, so I briefly niched down to flute sheet music.

While I’ve since moved away from that niche, my analytics encouraged me to give it a try. Like me, you may not enjoy the niche that your analytics suggest, but it’s worth testing out.

The nice thing about this route is that you know the niche you select is one that appeals to your current audience. You can go another direction, but you’ll need to build a whole new audience.

Validate Profitability

Even if a niche gets a lot of impressions on Instagram, that doesn’t mean it’s going to make you money. One reason I stopped posting in the sheet music niche is that it’s not profitable because sheet music is a cheap product, but I didn’t have a massive audience.

You need to focus on the profit potential before you spend a ton of time creating content in a niche. Of course, that doesn’t mean you can only focus on expensive products, but you’ll need to make more sales of cheaper products to pay your bills.

So, look for the different products you can promote with affiliate marketing. Consider what products or services of your own that you can offer. In both cases, think about how much you’ll make per sale.

Then, think about how big of an audience you can build in that particular niche. If you find a niche won’t make you a lot of money, you have to decide if it’s worth a lower income or if you want to go with something else.

Research Your Competitors

Maybe you have an idea of a profitable niche for your Instagram account. But you can niche down on Instagram even further, and to do that, you need to set yourself apart from the competition.

Look at some of your biggest competitors to see what they focus on. Using the piano lessons example, maybe one account focuses on piano lessons for kids.

If you want to work with adults, you could choose the niche of piano lessons for adults. There aren’t a ton of people in that niche, so you could grow and monetize your account more easily.

Choose a Monetization Method

You can use a lot of different strategies to make money from your Instagram account. While you won’t make money from Instagram directly, you can use your account for:

  • Services
  • Physical products
  • Digital products
  • Affiliate marketing
  • Brand deals

As you start to niche down on Instagram, consider how you can make money. Certain niches lend themselves to specific monetization methods more than others.

For example, the piano lesson niche leads very well into offering private piano lessons or group classes. Meanwhile, the pet niche may lend itself well to affiliate marketing or brand deals.

Optimize Your Bio

You’ve settled on a niche for your Instagram account. Now, you need to optimize your account so that it’s super clear what your niche is and who you help.

If it’s not already, your Instagram handle should be your name or your business name. I’d also change your display name to the topic or niche you cover because that field is searchable.

So if your handle and display name are the same, you can miss out on a lot of search traffic on Instagram. Choose something different.

Then, you’ll need to write a good bio that further encourages people to follow you. And if you have a website, you can link to that website in your bio.

Is It Better to Have a Niche on Instagram?

Having a niche on Instagram will make it much easier to create content and grow. You can tailor all of your posts to a specific person or topic.

Then, potential followers will know right away if your content is for them. That can help you get more followers more quickly.

What Is the Easiest Niche to Grow on Instagram?

Some top niches include food, parenting, and memes. However, the easiest niche for you is the one that interests you and where you have expertise.

You can use your background to create good content. So even if that niche isn’t the most popular, you can make it work.

Final Thoughts

Learning how to niche down on Instagram is essential. Be sure to consider your current business and different ways to monetize your account.

And if you want to learn even more about choosing a niche, enroll in The Instagram Marketing & Sales Academy. I’ve learned everything I know about making money on IG through this course!

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