How often should you blog? And how often is too often? Deciding how frequently to publish blog posts isn’t easy.
Also, the right answer could change from time to time. Read on to learn when you should publish a blog post.
How Often Should You Blog?
Unfortunately, there’s no one blog post frequency that works for everyone. If you want to start or grow your blog, you should consider your situation.
A few factors may affect the ideal posting schedule. Here’s what you should keep in mind.
Age of Your Blog
First, you should think about how old your blog is. If you just started your blog, you may want to post more often, at least for now. That way, you can build up the content for your readers.
If you land on a blog with only one post, it can look bad. But if there are dozens of posts, you might hang around more. You don’t want your initial readers to leave right away.
So try to launch your blog with at least a few posts. Then, aim to post at least a few times a week for the first month. After a while, you can slow down your posting schedule to something more sustainable.
Another thing to think about is how much time you have to create content. If you have a full-time job, you may not have a ton of free time to dedicate to blogging.
On the other hand, maybe you’re a student or a freelancer. You might have some extra time compared to a traditional employee. That means you can publish more posts per week.
Consider adding time to your calendar that you block out for writing blog posts. That’s especially helpful if you have a lot going on. You’ll have more motivation to write for your blog when it’s written down.
You might also want to think about how long your blog posts tend to be. If you write shorter posts, try to publish more often. Each post doesn’t take long to read or write, so publishing more is easier.
On the other hand, you might usually write very long articles. In that case, you may not have the ability to publish every day.
Now, not all of your posts have to be the same length. You might occasionally write short posts and some other long posts. But consider how much time the writing takes to help you publish consistently.
Quality Over Quantity
It’s better to publish one quality article a week than a low-quality article per day. Sure, it can be tempting to get a lot of content out right away.
However, you should focus on writing articles people will want to read. That may take longer, especially when you’re new to blogging.
But it will be worth spending that time now. You can get faster, and you can start to publish more posts of quality with practice.
You may have a week where you can write 10 posts. However, if you can’t do that consistently, you shouldn’t publish all of the posts right away.
Maybe you can write one or two articles a week on average. In that case, schedule the posts to go out over the next 5 to 10 weeks.
That way, you can maintain a consistent schedule for your readers. They won’t know that you wrote some articles a month ago, as long as you don’t write about super timely topics.
When deciding how often you should blog, make sure you provide value to your audience. If you haven’t already, figure out who your target reader is and how you can help them.
This can be tricky if you start a lifestyle blog. A lot of those blogs tend to focus on the life of the blog writer. However, it can be hard to make those blogs valuable to readers.
Instead, put yourself in the shoes of a potential visitors. Think about what questions they have. Then, turn those ideas into blog posts to help offer value.
Is There a Minimum Posting Frequency You Should Follow?
There’s no minimum posting frequency you have to follow. If you have the time, you can post as much as you want.
I’d recommend trying to post at least once every week or two. That way, you can build a library of blog posts. But if you can only publish one post a month, that’s a good start.
What If I’m Too Busy to Blog?
If you’re too busy to blog, you have options. You could use your free time to batch write and schedule posts. Then, when you’re busier, you’ll have content ready to go.
Alternatively, you can hire a content writer. They’ll have more time to write the articles for your blog.
How Often Will You Blog?
Do you struggle to answer, “how often should you blog?” It can be a tough question to answer, and every blog is different.
Be sure to consider your schedule and goals. Then, you can come up with a realistic blogging and publishing schedule.
And if you need help writing posts, contact me to learn how I can help!